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AdvanTech Flooring® Wins Builder Magazine’s Quality Award for 11th Consecutive Year


CHARLOTTE, NC. (January 10, 2012) – For the 11th consecutive year, AdvanTech® Flooring from Huber Engineered Woods has been voted by builders as the #1 Quality Leader of subflooring in BUILDER magazine’s annual Brand Use Study.

Each year, for its Guide to Building Products special issue, BUILDER magazine commissions an in-depth study surveying what brands builders recognize most, use most, how they rate the products' quality, and which companies are best at communicating with builders. The study is conducted by Readex, an independent research company. The 2011 survey asked 260 nationwide builders to rank subfloor brands based on a quality rating scale, with one being poor and 7 being excellent. AdvanTech flooring was for the 11th year in a row judged to have the highest quality.

“We are honored to have won BUILDER magazine’s quality award for an unprecedented 11th consecutive year,” said Steve McNamee, AdvanTech Flooring General Manager. “Especially rewarding is that this award is voted on by builders and remodelers who work closely with the product and are therefore in the best position to judge which brands consistently deliver on promises made. The need for AdvanTech Flooring came about because builders told us they wanted a product that could withstand tough weather conditions during construction, assemble easily and provide a strong and quiet floor homeowners demand. While this award provides validation we have helped erase many builder pain points related to subflooring, we will continue to ensure we manufacture the highest quality subflooring on the market that continually exceed builder expectations.”

AdvanTech® Flooring AdvanTech flooring and sheathing are known for moisture resistance and unsurpassed quality, as well as industry-leading strength and stiffness based on ESR-1785 (Evaluation Service Report) standards that exceed PS2 performance standards used by competitors. A combination of innovative resin technology and manufacturer engineering makes this product unique in the field of structural panels, and AdvanTech flooring is the only subflooring to hold the ESR certification. The AdvanTech® brand now features new panel graphics including the ESR-1785 certification on the front of the panel, a Sustainable Forestry Initiative (SFI) logo to showcase its environmental commitment, a new fastening guide for quicker installation, and bi-lingual instructions to ensure 1/8-inch spacing gap. The flooring is available in 19/32-inch, 23/32-inch, 7/8-inch, 1-inch and 1 1/8-inch thicknesses. AdvanTech® flooring is backed by the Huber Engineered Woods 50-year fully-transferrable warranty. For more information, visit www.advantechperforms.com.

Huber Engineered Woods LLC is a wholly owned subsidiary of J.M. Huber Corporation, a diversified, multinational supplier of engineered materials, natural resources and technology-based services to markets ranging from paper and energy to construction. An innovative building solution provider for the housing market, Huber Engineered Woods offers such specialty products as AdvanTech® flooring and sheathing, as well as the new ZIP System® wall and ZIP System® roof products. Headquartered in Charlotte, N.C., Huber Engineered Woods has manufacturing operations in Maine, Georgia, Virginia, Tennessee and Oklahoma, as well as research and development facilities in Georgia. Huber Engineered Woods also serves industrial markets with products for door manufacturers and the transportation industry. For more information, visit www.huberwood.com.

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