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Huber - Charlotte, NC

Marketing Program Coordinator

Job Summary

The Marketing Program Coordinator will play a critical role as part of the larger Marketing Activation team lead by the Marketing Program Manager. This team is responsible for brand activation, lead generation, customer retention, brand messaging consistency and sales enablement tools supporting and enabling a national field sales team. The Marketing Program Coordinator will be directly responsible for HEW-owned proprietary mobile marketing program, Prove It Tour™, coordinating the day-to-day logistics and operations, and working closely with the Marketing Program Manager for guidance on strategy, communications and reporting. The goal of this program is to promote the trial and adoption of HEW products within its core brands, AdvanTech® subfloor assembly and ZIP System® sheathing and tape, through live, hands-on education. The management of this program requires keen logistical skill, excellent communication skills and the ability to problem solve quickly and efficiently. In addition, this role will coordinate a variety of sales enablement tools servicing the field sales team, including HEW internal facing “Co-store” (literature, samples, swag distribution), HEW internal facing “Company Store” (co-branded attire and swag for customer giveaways), and Seismic platform management (digital content locker housing marketing and technical documents). And finally, this role will act as a supporting function to the Marketing Program Manager and Event Marketing Specialist, assisting with event logistics, on-site execution (as needed), and customer marketing fulfillment.

Job Description

Principal Duties and Responsibilities:

This role reports to the Marketing Program Manager over Events & Sales Enablement and will support the execution of experiential & event marketing, sales enablement tools and customer marketing initiatives. Key responsibilities include:

Experiential Marketing

  • Coordination of Prove It Tour™ program consisting of five truck and trailers, handling all scheduling, logistics, staffing and communications.
  • Act as key point of contact for mobile marketing vendor, Red Moon Marketing, collaborating on all scheduling, logistics, vehicle maintenance, DOT regulations and annual inspections.
  • Maintain mobile marketing budget, managing open activation windows, winter maintenance, sample, literature and giveaway inventory, adjusting program as needed to meet annual budget expectations.
  • Work with Marketing Program Manager to develop program strategy in support of company CSF’s, participating in communication to key stakeholders.
  • Manage dashboard, “event request” form, campaign management and data entry metrics, working with Salesforce representative to change and improve CRM interface as needed to fully support the key functionalities of the program.
  • Work closely with field sales reps and hosting customers to ensure all event promotions and logistics are successfully communicated to all appropriate parties.
  • Collaborate with Marketing Program Manager and Product Brand Teams to ensure key product messages and selling points are effectively communicated during mobile marketing events.
  • Collect feedback from HEW field sales team and Red Moon Marketing on success of product demos and experiences, and gather intel on program improvements for future periods of redesign.
  • Take an active role in the development of new product demos, signage and other messaging tools that attract attention and deliver key messaging to live audiences.
  • Enact attendance driving initiatives for events, working closely with applicable HEW field sales rep to deploy print & digital advertising, direct mail & email campaigns, onsite signage, preshow meetings with customers and key stakeholders, as needed to ensure event success.
  • Travel with mobile marketing program periodically to evaluate current program execution and understand areas of improvement.
  • Coordinate onsite event lead capture initiatives, educating Red Moon Marketing on process and seek ways to improve data collection for determining program ROI.
  • Prioritize safety and maintenance of vehicles, first and foremost, ensuring Red Moon Marketing drivers are adhering to all safety protocols and monitor vehicle performance regularly.
  • Facilitate annual driver training with third party trailer manufacturer, Pegasus Trailers, to educate new drivers on trailer safety, upkeep and maintenance.

Sales Enablement Tools & Event Support

  • Act as key point of contact for HEW internal facing “co-store” vendor and “company store” vendor managing users, inventory, budgets, and overall functionality.
  • Field requests from HEW sales team for new or depleted inventory items on “co-store”, receiving approval for reorder with appropriate budget manager.
  • Monitor inventory depletion of HEW “co-store”, identifying items that are more or less popular, offering recommendation for future restock or item removal.
  • Interface with HEW field sales team on functionality and item availability of HEW “company store”, communicating available budgets and usage as needed.
  • Maintain Seismic platform, ensuring all documents are up to date, & uploaded in a timely manner.
  • Communicate with HEW field sales team, educating as needed on Seismic platform functionality, and informing team of new document uploads & new tools that become available.
  • Collaborate with Marketing Program Manager and Event Marketing Specialist on larger event initiatives (International Builders’, Home Building Crossroads, HEW National Sales Meeting), supporting operational and logistical tasks where needed.

Experience, Skills and Knowledge:

  • Bachelor’s Degree in Marketing, Communications or related field required.
  • 2-3+ years of experience in event marketing, marketing, communications or related field required.
  • Proficient in Microsoft Office Suite applications (e.g. Word, Excel, Powerpoint, etc.).
  • Ability to lift and carry 40lbs.
  • Experience interfacing with Salesforce or other CRM platforms.
  • Direct experience in building materials industry is highly preferred.
  • Must be creative with a keen eye for design, layout and overall appearance of physical spaces.
  • Ability to work independently or collaboratively in a cross-functional team environment.
  • High-energy and passion for events and experiential marketing.
  • Ability to clearly, concisely and effectively communicate – written/oral – with all functional departments.
  • Must be vaccinated against COVID-19.

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Our Benefits

Explore our competitive benefits package.

Benefits (Pre-Tax)

  • Medical Plan Options

    Huber offers you a choice of three medical plans with a range of coverage levels and costs, so you have the flexibility to select the option that’s best for you. Two of the three plans are High Deductible plans with an HSA. Our third plan is our Core Plan, with the option of electing an FSA.

    Huber’s medical plans include:
    Comprehensive, affordable coverage for a wide range of health care services.
    Flexibility to see any provider you want, although you’ll save money when you use Aetna’s nationwide network of health care providers.
    Free in-network preventive care, with services such as annual physicals, immunizations, well-woman and well-child exams, flu shots, and routine cancer screenings covered at 100%.
    Prescription drug coverage included with each medical plan.
    Annual deductible. You pay for initial medical and prescription drug costs until you meet your annual deductible.
    Coinsurance. After meeting the deductible, you pay a small percentage of eligible costs through coinsurance, then the plan pays the rest.
    Annual out-of-pocket maximums that limit the amount you’ll pay each year.
    Choice of four coverage levels: employee only, employee + spouse, employee + child(ren), or family (includes employee, spouse, and children).

  • Huber offers two dental plans that are designed with emphasis on preventive care, with cleaning and X-rays paid at 100% twice a year. There is a small deductible for both plans and the calendar year max for the plans are $2,000 or $1,000 respectively. Orthodontia is covered at 50% with a lifetime max of $2,000 for one plan and not covered for the other plan. Other services are covered for both plans at various rates, basic restorative care (fillings, root canals, etc.) at 80%, and major restorative care (crown/bridges, dentures) at 50% (applies to in-network providers).

  • Our vision plan is designed to provide for regular eye exams (once per year), frames (every two years), and lenses (each year), and contact lenses are covered at a discounted cost after co-pays and deductibles (applies to in-network providers).

  • Two of three medical plans offered by Huber are accompanied by an HSA.

    How does an HSA work?
    You can make tax-free employee contributions up to specific IRS limits.

    Tax-free company contributions.

    Huber will make the following contribution to your account if coverage is effective between January 1 and June 30:
    $500 for employee-only coverage
    $1,000 if you cover dependents

    If your coverage becomes effective July 1 through November 30, the amount Huber will contribute is:
    $250 for employee-only coverage
    $500 if you cover dependents

    • Keep your money. Unlike an FSA, the money in your HSA is always yours to keep and can be rolled over from year to year. You can take your unused balance with you when you retire or leave Huber.
    • Use it like a bank account. Pay for eligible medical, prescription, dental, and vision expenses for yourself and your family by swiping your HSA debit card or reimburse yourself for payments you’ve made (up to the available balance in your account). Keep in mind that you may only access money that is actually in your HSA when making a purchase or withdrawal. There’s no need to turn in receipts (but keep them for your records).
    • Invest more. Once you have a minimum balance (typically $1,000) in your HSA, you can open an investment account. There are a variety of mutual funds to choose from. There are also no transfer or trading fees and no minimum investment amount for a trade request.
    • Never pay taxes. Contributions are made on a before-tax basis, and your withdrawals will never be taxed when used for eligible expenses. Any interest or earnings on your HSA balance build tax-free, too.*

  • Pairs with the Core plan; also available if you waive Huber medical coverage

    Pay for eligible health care expenses, such as plan deductibles, coinsurance, and more.

    You may contribute any amount from $260 to $2,700.

  • Available regardless of medical plan election

    Pay for eligible dependent care expenses, such as day care for a child so you and/or your spouse can work, look for work, or attend school full time.

    You may contribute any amount from $260 to $4,550 for the year.

    Huber helps stretch your tax-free dollars even further by matching 10 cents for every dollar you contribute, up to an annual employer maximum contribution of $450.

  • Huber encourages you to play an active role in planning your financial future by contributing to the Employee Savings Plan through convenient payroll deductions and helps you share in the success of the company at the same time through contributions made by Huber on your behalf. A wide range of investment funds are offered, and investment changes can be made by phone or online. The 401(K) Savings Plan is administered by Voya. Employee contributions of 1% to 75% of your pay: To support your retirement savings efforts, Huber matches 125% of the first 5% of your eligible pay. Eligibility begins immediately and payroll deductions are made as soon as administratively possible following your enrollment.

  • Following each plan year, this feature provides for a tax-deferred company annual contribution of 5% of your eligible pay. The company’s contributions will be paid annually, provided you are employed for the 12-month period ending on December 31 of the eligible plan year.

Benefits (Post-Tax)

  • Huber provides you with basic life insurance so that you can protect those you love from the unexpected. There is no cost to you for this coverage. Your benefit amount will be two times your annual base salary.
    If you want added protection, you can purchase supplemental life insurance for yourself — one to four times your salary, up to a maximum amount of $1,250,000 combined between basic and supplemental coverage.
    You may purchase spouse life insurance policies of $10,000, $25,000, $50,000, or $100,000.
    Optional child life insurance provides $5,000, $10,000, or $15,000 of coverage per child from live birth to age 26.

  • Complement your medical plan

    Huber offers three different types of voluntary insurance benefits. You can choose any combination of the following, with benefits paid directly to you on a post-tax basis (unless assigned to someone else):
    • Critical illness insurance
    • Accident insurance
    • Hospital indemnity insurance

    Should you leave JM Huber or retire, you can take the policy with you and select from a variety of payment plans.

  • You may choose AD&D coverage for yourself only or for you and your family. Up to $300,000 combined for the family.

  • The loss of income due to illness or disability can cause serious financial hardship for your family. Huber provides you with basic long-term disability (LTD) insurance equal to 50% of your annual base pay, at no cost to you. You may increase your basic benefit by purchasing an additional 10%. The cost is based on your age and the level of coverage. The disability benefits you receive allow you to continue paying your bills and meeting your financial obligations during this difficult time.

No-Cost Benefits

  • You are eligible for this benefit the first of the month following six full months of continuous service. Huber will provide up to a maximum of 26 weeks of benefits.

  • Huber offers a $2,500 survivor benefit paid to your designated beneficiary upon your death.

  • There are many things you can do to help control your health care costs — using available preventive care programs, evaluating your health care choices and making sure any treatments are appropriate. The healthy choices you make today can lead to you and the company spending less on health care tomorrow. All Huber employees who participate in the Huber medical program will need to satisfy the following three qualifiers to receive lower premium contributions: Be a tobacco-free family, complete an annual physical and/or biometric screening, and complete the Cigna Health assessment questionnaire with numeric values.

  • As part of our Healthy Huber Initiative program, we’ve partnered with Fitbit to offer you the opportunity to get a new Fitbit activity tracker (one device per employee) at a preferred price. Huber also offers the opportunity to extend the invitation to friends and family for up to three devices per employee. Huber participates in monthly/quarterly challenges across the division and locations. If you participate, you have the chance to win from a wide range of selected prizes.

  • Tuition assistance is offered to full-time employees after 12 month of service at 90% reimbursement.

  • HEW Profit Sharing Plan is available to all employees and is based on Eligible Pay.

  • Employees earn annually two to five weeks of vacation based upon years of service. Also included are company-recognized and floating holidays.

  • Huber provides $200,000 of basic business travel accident insurance (BTA) at no cost to you. Coverage is limited to Huber business travel and doesn’t cover your normal commute to work each day.