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Huber - Charlotte, NC

Digital Media Buyer

Job Summary

The Digital Media Buyer stewards digital media buying and analysis that will drive cost-effective marketing conversions through all stages of the sales funnel. Leveraging expert RTB knowledge across Google, Amazon and Facebook Ads Manager platforms, this role will ensure strategic set-up and optimization. The Digital Media Buyer works under the direction of the Brand Marketing Manager and will apply deep knowledge of audiences, competitors and business objectives for a wide portfolio of products to expertly execute effective campaigns. As part of the Branding Communications Team within the Marketing Communications Department, the Digital Media Buyer’s work will be a critical part of annual branding programs and will include collaboration with Marketing Events, Customer Marketing and Content Development internal and external teams. The Digital Media Buyer is integral to Huber’s digital-first communication strategy to lift awareness, generate engagement and positively impact customer buying decisions. It is a fast-paced role within a growing internal Marketing Communications Team. The ideal candidate has a creative, well-organized, strategic approach to successful campaign management and enjoys meticulous campaign execution, as well as uncovering business-driving analytics.

Job Description

Principal Duties and Responsibilities:

Campaign Management:

  • Develop, deploy, and optimize digital campaigns across multiple platforms for various products with individual product goals and budgets.
  • Plan, build, execute, analyze and report on search, video, display and social media campaigns using strategic targeting, buying and optimization strategies within RTB channels.
  • Support Amazon eCommerce strategies through programmatic and DSP campaign execution
  • Work closely with Brand Marketing Manager and Media Coordinator to understand creative strategy as a guide for campaign targeting, establishing and setting up goals, bidding strategy and ongoing optimization.
  • Effectively manage multiple budgets with a keen understanding of optimizing campaigns to meet B2B business goals.

Analysis and Reporting:

  • Work with Brand Marketing Manager to establish routine reporting on weekly, monthly and as needed basis across all platforms using platform reporting and ongoing analysis
  • Identify positive and negative trends and effectively communicate optimization needs and opportunities to internal stakeholders.
  • Experience with Google Big Query, Power BI and/or Tableau is advantageous
  • Handle one-off, quick-turn reporting requests from various internal stakeholders.
  • Work closely with Media Coordinator and web teams for full conversion and creative analysis.

Billing Management:

  • Steward budget and consistently report reconciliations to Brand Marketing Manager as a component of monthly accounting forecasting, reconciliation and forecasting.

Qualifications:

  • Bachelor’s degree in communications or marketing-related field is preferred.
  • At least 2 years of digital media planning and RTB within an agency or client setting.
  • Must have experience with Google Campaign Manager (Google Ads Certification preferred), Amazon Seller Central (Amazon DSP experience preferred) and Facebook Ads Manager, with deep optimization expertise. • Must have Google Analytics analysis experience.
  • Understanding of planning/building integrated Google Ads optimized programs (Submissions of examples of media plans welcomed).
  • Proven performance incorporating Video Campaigns into programs.
  • Experience in multiple DSP buying platforms.
  • Experience with Google Studio, Google Big Query, Power BI, Azure or other analytic management tools a plus.
  • Some experience in data visualization through Tableau, Mekko or similar tool. • Extreme attention to detail and organization is a must.
  • Excellent interpersonal skills with ability to develop relationships across functional areas.
  • Works independently, strives for continuous improvement and never stops learning.
  • Motivated by insight discovery and application to actively compete in a competitive marketplace.

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Our Benefits

Explore our competitive benefits package.

Benefits (Pre-Tax)

  • Medical Plan Options

    Huber offers you a choice of three medical plans with a range of coverage levels and costs, so you have the flexibility to select the option that’s best for you. Two of the three plans are High Deductible plans with an HSA. Our third plan is our Core Plan, with the option of electing an FSA.

    Huber’s medical plans include:
    Comprehensive, affordable coverage for a wide range of health care services.
    Flexibility to see any provider you want, although you’ll save money when you use Aetna’s nationwide network of health care providers.
    Free in-network preventive care, with services such as annual physicals, immunizations, well-woman and well-child exams, flu shots, and routine cancer screenings covered at 100%.
    Prescription drug coverage included with each medical plan.
    Annual deductible. You pay for initial medical and prescription drug costs until you meet your annual deductible.
    Coinsurance. After meeting the deductible, you pay a small percentage of eligible costs through coinsurance, then the plan pays the rest.
    Annual out-of-pocket maximums that limit the amount you’ll pay each year.
    Choice of four coverage levels: employee only, employee + spouse, employee + child(ren), or family (includes employee, spouse, and children).

  • Huber offers two dental plans that are designed with emphasis on preventive care, with cleaning and X-rays paid at 100% twice a year. There is a small deductible for both plans and the calendar year max for the plans are $2,000 or $1,000 respectively. Orthodontia is covered at 50% with a lifetime max of $2,000 for one plan and not covered for the other plan. Other services are covered for both plans at various rates, basic restorative care (fillings, root canals, etc.) at 80%, and major restorative care (crown/bridges, dentures) at 50% (applies to in-network providers).

  • Our vision plan is designed to provide for regular eye exams (once per year), frames (every two years), and lenses (each year), and contact lenses are covered at a discounted cost after co-pays and deductibles (applies to in-network providers).

  • Two of three medical plans offered by Huber are accompanied by an HSA.

    How does an HSA work?
    You can make tax-free employee contributions up to specific IRS limits.

    Tax-free company contributions.

    Huber will make the following contribution to your account if coverage is effective between January 1 and June 30:
    $500 for employee-only coverage
    $1,000 if you cover dependents

    If your coverage becomes effective July 1 through November 30, the amount Huber will contribute is:
    $250 for employee-only coverage
    $500 if you cover dependents

    • Keep your money. Unlike an FSA, the money in your HSA is always yours to keep and can be rolled over from year to year. You can take your unused balance with you when you retire or leave Huber.
    • Use it like a bank account. Pay for eligible medical, prescription, dental, and vision expenses for yourself and your family by swiping your HSA debit card or reimburse yourself for payments you’ve made (up to the available balance in your account). Keep in mind that you may only access money that is actually in your HSA when making a purchase or withdrawal. There’s no need to turn in receipts (but keep them for your records).
    • Invest more. Once you have a minimum balance (typically $1,000) in your HSA, you can open an investment account. There are a variety of mutual funds to choose from. There are also no transfer or trading fees and no minimum investment amount for a trade request.
    • Never pay taxes. Contributions are made on a before-tax basis, and your withdrawals will never be taxed when used for eligible expenses. Any interest or earnings on your HSA balance build tax-free, too.*

  • Pairs with the Core plan; also available if you waive Huber medical coverage

    Pay for eligible health care expenses, such as plan deductibles, coinsurance, and more.

    You may contribute any amount from $260 to $2,700.

  • Available regardless of medical plan election

    Pay for eligible dependent care expenses, such as day care for a child so you and/or your spouse can work, look for work, or attend school full time.

    You may contribute any amount from $260 to $4,550 for the year.

    Huber helps stretch your tax-free dollars even further by matching 10 cents for every dollar you contribute, up to an annual employer maximum contribution of $450.

  • Huber encourages you to play an active role in planning your financial future by contributing to the Employee Savings Plan through convenient payroll deductions and helps you share in the success of the company at the same time through contributions made by Huber on your behalf. A wide range of investment funds are offered, and investment changes can be made by phone or online. The 401(K) Savings Plan is administered by Voya. Employee contributions of 1% to 75% of your pay: To support your retirement savings efforts, Huber matches 125% of the first 5% of your eligible pay. Eligibility begins immediately and payroll deductions are made as soon as administratively possible following your enrollment.

  • Following each plan year, this feature provides for a tax-deferred company annual contribution of 5% of your eligible pay. The company’s contributions will be paid annually, provided you are employed for the 12-month period ending on December 31 of the eligible plan year.

Benefits (Post-Tax)

  • Huber provides you with basic life insurance so that you can protect those you love from the unexpected. There is no cost to you for this coverage. Your benefit amount will be two times your annual base salary.
    If you want added protection, you can purchase supplemental life insurance for yourself — one to four times your salary, up to a maximum amount of $1,250,000 combined between basic and supplemental coverage.
    You may purchase spouse life insurance policies of $10,000, $25,000, $50,000, or $100,000.
    Optional child life insurance provides $5,000, $10,000, or $15,000 of coverage per child from live birth to age 26.

  • Complement your medical plan

    Huber offers three different types of voluntary insurance benefits. You can choose any combination of the following, with benefits paid directly to you on a post-tax basis (unless assigned to someone else):
    • Critical illness insurance
    • Accident insurance
    • Hospital indemnity insurance

    Should you leave JM Huber or retire, you can take the policy with you and select from a variety of payment plans.

  • You may choose AD&D coverage for yourself only or for you and your family. Up to $300,000 combined for the family.

  • The loss of income due to illness or disability can cause serious financial hardship for your family. Huber provides you with basic long-term disability (LTD) insurance equal to 50% of your annual base pay, at no cost to you. You may increase your basic benefit by purchasing an additional 10%. The cost is based on your age and the level of coverage. The disability benefits you receive allow you to continue paying your bills and meeting your financial obligations during this difficult time.

No-Cost Benefits

  • You are eligible for this benefit the first of the month following six full months of continuous service. Huber will provide up to a maximum of 26 weeks of benefits.

  • Huber offers a $2,500 survivor benefit paid to your designated beneficiary upon your death.

  • There are many things you can do to help control your health care costs — using available preventive care programs, evaluating your health care choices and making sure any treatments are appropriate. The healthy choices you make today can lead to you and the company spending less on health care tomorrow. All Huber employees who participate in the Huber medical program will need to satisfy the following three qualifiers to receive lower premium contributions: Be a tobacco-free family, complete an annual physical and/or biometric screening, and complete the Cigna Health assessment questionnaire with numeric values.

  • As part of our Healthy Huber Initiative program, we’ve partnered with Fitbit to offer you the opportunity to get a new Fitbit activity tracker (one device per employee) at a preferred price. Huber also offers the opportunity to extend the invitation to friends and family for up to three devices per employee. Huber participates in monthly/quarterly challenges across the division and locations. If you participate, you have the chance to win from a wide range of selected prizes.

  • Tuition assistance is offered to full-time employees after 12 month of service at 90% reimbursement.

  • HEW Profit Sharing Plan is available to all employees and is based on Eligible Pay.

  • Employees earn annually two to five weeks of vacation based upon years of service. Also included are company-recognized and floating holidays.

  • Huber provides $200,000 of basic business travel accident insurance (BTA) at no cost to you. Coverage is limited to Huber business travel and doesn’t cover your normal commute to work each day.